Accelerate Procurement

A brand identity and website project for Accelerate Procurement, a business operating in a traditionally male-dominated industry. The project focused on creating a refreshed identity that reflected the company's people and personality, from the logo and brand icon through to its wider communications and website.

Accelerate Procurement wanted to refresh its brand and create a stronger identity for the business. An important part of the brief was to reflect the fact that the team was primarily made up of women, helping the business stand out in an industry traditionally dominated by men.

I worked across the brand identity, developing the logo, brand icon and wider visual communications, alongside the website design and client management. The aim was to create a consistent identity that represented the business and its team, while giving the brand a recognisable presence across its digital channels.

The result was a joined-up branding and website project, bringing the company's visual identity and communications together under a refreshed direction.