Everton Football Club
Case study
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Project Overview
Feel Alive — capturing the energy of Goodison Park.
A season ticket campaign concept for Everton Football Club, built around the atmosphere and intensity of matchdays at Goodison Park. I proposed the tagline ‘Feel Alive’, using closely cropped action photography of first-team players to capture the physicality of the game and the energy that made the stadium special.
Goodison Park was known for its electric atmosphere, and the aim was to bring that feeling into Everton's annual season ticket campaign. I developed the creative concept around the tagline ‘Feel Alive’, connecting the intensity of the football on the pitch with the experience of being part of a matchday crowd.
The visual direction focused on tightly cropped action shots of first-team players, highlighting their athleticism, movement and commitment. The imagery was designed to feel immediate and powerful, putting the viewer close to the action and reflecting the level at which the players competed.
The concept aimed to sell more than a season ticket. It was about communicating the feeling of being there — the energy, emotion and connection that came with watching Everton at Goodison Park.
