Iconic Agency

Iconic Agency was a rebrand and repositioning project that marked a shift from Tech Circus, an events business running around 40 conferences a year, to a full-service agency delivering campaigns and experiences for clients. I worked across brand positioning, visual identity, website design and marketing to communicate the new offering and bring the agency's services together under one brand.

Tech Circus had built a business around conferences in UX, product design and Web3, with much of its income coming from brand partnerships. However, running around 40 events a year brought significant operational demands and financial risk, with revenue dependent on ticket sales and sponsorship.

The opportunity was to build on the relationships and expertise developed through those events and offer services directly to clients. This meant moving beyond organising our own conferences to delivering tailored campaigns and experiences, including roundtables, online conferences and lead generation events.

I worked on the brand positioning and identity, website design and marketing, helping define how the agency's expanded services would be presented across its digital channels. The aim was to give the business a clearer identity and communicate a more flexible, client-focused offering.

The repositioning established a platform for delivering campaigns for a range of clients, from online events and roundtables to lead generation experiences, while moving the business away from relying solely on its own conference programme and partnership income.